This storyboard sequence was designed for a JetBlue commercial spot. The advertisement announces specials for national flights to prominent cities in the United States. The target audience is the Los Angeles community.
A pleasing, clean, blue aesthetic of the open skies contrasts the smog of Los Angeles. The concept is a pleasurable escape. Each city mentioned in the spot is represented by an iconic cloud graphic. The viewer follows the jetBlue plane as it leaves LA and begins its journey through the magical skies.
For instance,when Las Vegas is mentioned, fluffy dice roll towards the viewer. Other cities mentioned are New York, Washington D.C., Boston, and Miami.
The animation ends as the plane comes towards the viewer and the logo is revealed after the clouds disperse.