EQLA (Earthquake of Los Angeles) leverages the creative power of ARG (Alternate Reality Gaming) — simulations that begin with a person’s daily contexts and then add fictional elements to create an experience with the engagement of a game that produces immediate results.

The platform empowers users of all ages and backgrounds to shape their personal and collective earthquake preparedness by developing and practicing response strategies. Building skills, such as acquiring supplies or completing challenges, prepare users for a real life emergency situation.

The EQLA game promotes preparation, community and knowledge. In addition, the project serves as a valuable archive of public earthquake related data, both factual and emotional.
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